What is Season Approved?

Season Approved lets you shop your favorite stores with enhanced color features. Filter products by your seasonal palette (Winter, Spring, Summer, or Autumn), track clothing in your wardrobe, and discover color gaps in your closet. Products are scored 0-100% based on how well their colors match your season.

What is seasonal color analysis?

Seasonal color analysis is a color theory system that categorizes people into four types based on their natural coloring (skin undertone, eye color, hair color). Winter types have cool, clear coloring. Spring types are warm and bright. Summer types are cool and muted. Autumn types are warm and rich. Wearing colors from your season makes you look healthier and more vibrant.

How does the AI color matching work?

Our AI analyzes product images to extract dominant colors, then compares those colors against the seasonal palettes. Each product receives a match score (0-100%) for each season. Users see products ranked by how well they match their personal seasonal palette, making it easy to find flattering clothes.

Is Season Approved free to use?

Yes, Season Approved is completely free for users. Browse products scored for your season, save favorites to your closet, and shop without any subscription or fees. We earn small affiliate commissions when you purchase through our links to retailers.

Which stores are available on Season Approved?

We currently feature products from Target and Gliks, with more retailers being added regularly. Our AI analyzes products from each store catalog to provide color match scores. When you find something you like, you click through to purchase directly from the retailer.

How accurate is the seasonal color analysis?

Our AI color analysis achieves 85-95% accuracy in identifying dominant product colors and matching them to seasonal palettes. Users select their season during signup and can provide feedback on match accuracy to help improve our AI.

Personalized Seasonal Shopping Recommendations

The Short Answer: Yes!

Getting personalized shopping recommendations based on your seasonal colors is now easier than ever. From AI-powered tools to curated shopping experiences, there are multiple ways to shop your palette without the guesswork.

Option 1: Season Approved (Our Approach)

We built Season Approved specifically to solve this problem. Here's how it works:

Take our season quiz to identify your color season
Browse the shop filtered automatically to your palette
Every product is classified by season, so you only see what works for you
Get recommendations based on what's in your closet and what you're missing

No more wondering if that "burgundy" is warm or cool—we've done the analysis for you.

Option 2: Professional Color Analysis

A certified color analyst can provide the most personalized recommendations:

In-person draping: The gold standard. An analyst tests colors against your skin in controlled lighting.
Virtual consultations: Many analysts now offer video sessions with digital draping.
Deliverables: Most include a physical or digital swatch book and shopping guidance.

Cost: Typically $150-400 for a full consultation.

Best for: Those who want certainty and personalized guidance.

Option 3: Digital Color Analysis Tools

Several apps and websites offer color analysis:

ColorWise.me

Upload a photo and get season suggestions with a color palette. Free basic analysis, paid for detailed results.

Dressika

AI-powered app that analyzes your coloring and suggests clothes from various retailers. More focused on style than pure color analysis.

Season Approved Quiz

Our free quiz guides you through the analysis process with questions about your natural coloring, helping you identify your season without needing to upload photos.

Option 4: DIY with Swatches

If you know your season, you can create your own shopping system:

Get physical swatches (available from color analysis brands or create your own)
Keep them in your wallet or purse when shopping
Compare potential purchases against your swatches in natural light

Best for: Those who enjoy the process and shop primarily in-store.

Option 5: Personal Styling Services

Some styling services incorporate color analysis:

Stitch Fix: Allows you to indicate color preferences, though not specifically seasonal
Independent stylists: Many personal stylists are trained in color analysis
Department store services: Nordstrom and others offer free styling that can incorporate your colors

What Makes Recommendations "Personalized"?

True personalization goes beyond just your season:

Your specific season variant (e.g., Deep Winter vs. Clear Winter)
Your lifestyle (professional, casual, active)
Your existing wardrobe (what gaps need filling)
Your budget (recommendations at your price point)
Your style preferences (minimalist, bohemian, classic, etc.)

Our Recommendation

Start with a free tool to identify your season, then use that knowledge to filter your shopping. As you learn your palette, you'll naturally get better at spotting your colors anywhere you shop. The goal isn't to be dependent on a tool forever—it's to train your eye so personalized shopping becomes second nature.

How to Get Personalized Shopping Recommendations for Your Season