Season ApprovedSeason Approved
For people who know their season

Shop your
color analysis.

Every piece from 90+ stores, scored against your palette before you buy.

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Scored from 90+ stores

Four seasons.
One is yours.

Warm & Muted

Autumn.

Rich, warm undertones with earthy depth. Burnt oranges, olive greens, golden ambers.

Warm & Bright

Spring.

Fresh, warm undertones with clear, vibrant colors. Coral, aqua, sunny yellows.

Cool & Soft

Summer.

Muted, cool undertones with gentle contrast. Dusty roses, powder blues, lavenders.

Cool & Vivid

Winter.

Deep, cool undertones with high contrast. Icy blues, royal purples, crisp whites.

Why it works.

Meet Hue

Ask anything.
Hue knows your colors.

Your season, your sub-season, your closet and every store we score. Hue answers from all of it.

Which of my colors work for a wedding?
Searching products
Go high-contrast: Rust or Amber as your hero piece. Here’s what’s in your palette right now.
RustAmberMoss Green
A little color. A lot of personality.Pick a color. Make Hue yours.
Blush
Lagoon
Sprout
Midnight
Mango
Lilac
Petal
Orchid
Prism
Sunny
LOOK 01 / 10BlushSame Hue. A whole new mood.

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How a product is scored
Terracotta Wrap Dress
Terracotta Wrap DressReformation · $248
89
Winter
12
Spring
24
Summer
18
Autumn
89
We read the colors in every product image and score it against all four palettes. You only see what suits you.
Dressing Room

The room is your palette.

Every piece you save lands under its color. Open a color to try on, move it to your closet, or let it go.

A Live, Growing Catalog

Shop your season.

Stop guessing. Start knowing.

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Free on iPhone and Android