Season ApprovedSeason Approved

H&M's
Color DNA

We analyzed 11,328 products from H&M to determine their color season distribution.

Autumn36%0.7% avg confidence
www2.hm.com

Season Distribution

autumn35.9%
summer22.1%
winter21.3%
spring20.7%

11,328

Products Analyzed

77%

Classification Rate

Top Brands

The most prominent brands at H&M

H&M12,150

H&M's Best Picks

AI-curated products with the highest color confidence scores

Cable-Knit Cardigan
Winter

H&M

Cable-Knit Cardigan

Cable-Knit Cardigan
Winter

H&M

Cable-Knit Cardigan

Wide High Jeans
Autumn

H&M

Wide High Jeans

Wide High Jeans
Autumn

H&M

Wide High Jeans

Linen-Blend Pants
Summer

H&M

Linen-Blend Pants

Linen-Blend Pants

H&M

Linen-Blend Pants

Padded-Cup Swimsuit

H&M

Padded-Cup Swimsuit

Padded-Cup Swimsuit

H&M

Padded-Cup Swimsuit

Fitted Cotton Top

H&M

Fitted Cotton Top

Fitted Cotton Top

H&M

Fitted Cotton Top

Fitted T-Shirt

H&M

Fitted T-Shirt

Fitted T-Shirt

H&M

Fitted T-Shirt

+7

more curated picks

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$1

Min Price

$36

Avg Price

$549

Max Price